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IGD_ATHLETE

BILLY JOE SAUNDERS X iGOTDOMS

Pushing Billy Joe Saunders' performance against Canelo Alvarez through his fightwear.

On 8th May 2021, WBO champion Billy Joe Saunders fought the WBA, WBC and The Ring champion, Canelo Alvarez, at the AT&T stadium in Arlington, Texas.

As part of any contest, the mind games began with Billy’s design for his iGOTDOMS tracksuits for fight week. NO GOD NO LIFE logos were used to represent the Traveller's Christian beliefs in a style that closely resembled Canelo’s own boxing brand logo.

Billy Joe Saunders. iGOTDOMS is in his corner..

The
#DOMSTECH
Spec

The theme
The theme for the BJS range was based on the slogan NO GOD NO LIFE. Billy’s Christian beliefs would take centre-stage, with this logo included on all three garments within the range.
The Heritage
We used Polyester Elastin mix white fabric with red ribbons on the arms and legs. The Traveller's Wheel was added to the zip and ribbons, giving a unique touch of heritage.
The Compression
Billy was supplied with the signature iGOTDOMS calf compression to aid his training leading up to the event and give his legs the best chance to RECOVER FASTER and TRAIN HARDER next time around.
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